Execution Analytics

Execution analytics show detailed information about every sequence enrollment AutoSeq has performed, helping you understand automation performance and identify issues.

Accessing Execution Analytics

  1. Log into AutoSeq
  2. Click "Analytics" in sidebar
  3. You'll see Execution Analytics by default
  4. Or click "Executions" tab if on another analytics view

Key Metrics

Total Executions

The big number at the top shows total successful enrollments for the selected time period.

What it means:

  • Each execution = one contact enrolled in one sequence
  • Only successful enrollments count
  • Failed attempts are tracked separately

Use it to:

  • Monitor usage against your plan limit
  • Track automation activity levels
  • Justify ROI to management

Success Rate

Percentage of enrollment attempts that succeeded.

Formula: (Successful enrollments / Total attempts) × 100

Benchmarks:

  • 🟢 >95% = Excellent (normal operation)
  • 🟡 90-95% = Good (minor issues)
  • 🟠 80-90% = Fair (investigate errors)
  • 🔴 <80% = Poor (serious configuration problems)
Important
If your success rate drops below 90%, investigate failed executions immediately to identify the root cause.

Growth Trend

Week-over-week or month-over-month change in execution volume.

Example:

  • Last week: 120 executions
  • This week: 150 executions
  • Trend: +30 (+25%)

What positive growth means:

  • More leads entering your workflows
  • Scaling automation successfully
  • May need to plan for plan upgrade soon

Executions Over Time Chart

Line graph showing daily execution volume.

What to Look For:

📈 Steady Growth

Consistent upward trend

Meaning: Healthy, scalable automation as your business grows

⚡ Spikes

Sudden jump in executions on specific days

Possible causes: Event follow-up, webinar registrations, marketing campaign launch

📉 Drops

Sudden decrease in volume

Possible causes: Workflow paused, form broken, seasonal lull, weekend/holiday

🔄 Patterns

Recurring weekly or monthly cycles

Example: Lower on weekends, spikes on Tuesdays after webinars

Executions by Sequence

Bar chart and table showing which sequences are getting the most enrollments.

What This Tells You:

Top sequences:

  • Which campaigns are most active
  • Where to focus optimization efforts
  • Your most important workflows

Low-volume sequences:

  • May be underutilized
  • Could be candidates for deletion
  • Or intentionally low-volume (VIP sequences)
Pro Tip
If a sequence you expect to be high-volume is showing low numbers, check if the triggering workflow is configured correctly.

Executions by Workflow

Shows which HubSpot workflows are generating the most AutoSeq enrollments.

Use This To:

  • Identify high-performers: Which workflows are your best lead sources?
  • Spot inefficiencies: Are some workflows barely used?
  • Budget planning: Which workflows consume the most executions?
  • Troubleshooting: Did a workflow stop running unexpectedly?

Example insights:

  • "Contact Form Submission" workflow: 250 executions (50% of total)
  • "Demo No-Show" workflow: 80 executions (16%)
  • "Trial Expiring" workflow: 5 executions (1%) → Investigate low volume

Executions by Mailbox

Breakdown of enrollments by sending mailbox (including rotation-assigned mailboxes).

What to Analyze:

Distribution fairness:

  • Are rotations distributing evenly?
  • Is one sales rep getting too many leads?
  • Are any mailboxes unused (may indicate inactive user)?

Example:

  • john@company.com: 95 enrollments (38%)
  • sarah@company.com: 88 enrollments (35%)
  • mike@company.com: 67 enrollments (27%)

This shows reasonably fair distribution in a rotation (ideal would be 33% each).

Important
If one mailbox has >50% of enrollments when using rotations, check your rotation configuration for errors.

Recent Executions Table

Detailed list of individual enrollment records.

Table Columns:

Column What It Shows
Date & Time Exact timestamp of enrollment (your timezone)
Contact Name and email of enrolled contact
Sequence Which sequence they were enrolled in
Mailbox Sending mailbox used for this enrollment
Workflow HubSpot workflow that triggered the enrollment
Status Success (green checkmark) or Failed (red X)
Error (if failed) Reason for failure

Sorting & Filtering

Click column headers to sort:

  • Sort by date (newest first or oldest first)
  • Sort alphabetically by contact name, sequence, etc.

Use filters to narrow results:

  • Search for specific contact email
  • Filter by sequence name
  • Show only failures
  • Select specific date range

Failed Executions

Common Failure Reasons

❌ "Contact already in sequence"

Cause: Contact is already enrolled in this sequence (HubSpot doesn't allow duplicates)

Fix: Add workflow filter to skip contacts already in sequence

❌ "Invalid email address"

Cause: Contact's email is missing or invalid format

Fix: Add workflow filter to require valid email property

❌ "Mailbox not found"

Cause: Mailbox owner was deactivated or email disconnected

Fix: Update workflow to use active mailbox or rotation

❌ "Permission denied"

Cause: Mailbox owner doesn't have access to this sequence

Fix: Share sequence with team or use owner's mailbox

Good to Know
Failed executions do NOT count against your plan limit. Only successful enrollments count.

Exporting Execution Data

How to Export

  1. Apply desired filters (date range, sequence, etc.)
  2. Click "Export CSV" button
  3. CSV file downloads automatically

What's Included in Export

  • All columns from the Recent Executions table
  • Only filtered results (not all historical data)
  • Up to 10,000 rows per export
  • Timestamps in your local timezone

Use Cases for Exports

  • Monthly reporting: Share with sales leadership
  • Billing reconciliation: Match against invoices
  • Advanced analysis: Create pivot tables in Excel
  • Audit trail: Keep permanent records
  • Troubleshooting: Send to support with issues

Best Practices

Monitor Weekly

Every Monday, check:

  1. Total executions for the week
  2. Success rate (should be >95%)
  3. Any unexpected spikes or drops
  4. Failed executions (investigate if >5%)

Investigate All Failures

Don't ignore failed executions:

  • Click on failed execution to see error detail
  • Group failures by error type
  • Fix root cause in workflow or configuration
  • Monitor to ensure failure rate decreases

Track Top Sequences

Monitor your top 3 sequences each month:

  • Are they still your highest volume?
  • Has success rate changed?
  • Are they approaching capacity limits?

Compare Time Periods

Look at month-over-month trends:

  • Is overall volume growing?
  • Which sequences are growing fastest?
  • Any seasonal patterns emerging?

Troubleshooting Analytics Issues

No Data Showing

Problem: Execution analytics page is empty

Solutions:

  1. Check date range includes when workflows ran
  2. Verify workflows have actually executed
  3. Remove all filters
  4. Check you're in correct workspace

Execution Count Doesn't Match

Problem: Number seems wrong vs. HubSpot

Explanation:

  • AutoSeq only counts enrollments IT performed
  • HubSpot counts manual + automated enrollments
  • Check "Recent Executions" table to verify each one

Can't Export Data

Problem: Export button greyed out or not working

Solutions:

  1. Verify you're on Starter or Professional plan (Free doesn't have export)
  2. Check you have results to export (apply looser filters)
  3. Try different browser if download doesn't start